Kugandrie Govender, Acting CEO of the CSA, said: “There are few social events in the South African sporting calendar that bring our fans together so much for the cricket match between South Africa, India, Pakistan and Bangladesh, which is why we wholeheanly welcome this agreement with Star India.” If Star doesn`t develop the same strategy, it will be difficult for her to live up to all sports with her latest infusion. The club will start with England`s tour of South Africa, which starts on Friday, he said in a press release. While Hotstar and its digital platform have used more than 15 billion minutes this year by consumers to view IPL, the time viewers spend was stable at around 110 billion minutes. In addition to its 12 regional sports channels, Star India has a strong presence in digital sports through its Hotstar video streaming platform. Jigar Rambhia, National Director, Sports and Entertainment Partnerships at Wavemaker India, believes That Star understands the distribution game and that its offering is an investment for the future. Last month, Jawahar sent Goel, a letter to the Ministry of Information and Broadcasting, the Telecom Regulatory Authority of India (TRAI), the Competition Commission of India and the Board of Control for Cricket in India (BCCI), MD of the Indian satellite television distribution platform Dish TV, in which he warned them of Star India`s sports broadcasting monopoly in India if it acquires the rights to the years to come. And on Monday, his warning came true, at least in part. The effects will also be felt by other sports as Star currently owns rights to Pro Kabaddi (PKL), Hockey India League (HIL), FIH Hockey Events, Indian Super League (ISL), Badminton, Formula 1, Bundesliga, English Premier League. As cricket takes the lion`s share of the cake, live coverage and recorded broadcasting will also be more cricket-oriented and will reduce the amount of time spent on non-cricket sports. Advertising revenue will also shift to cricket, which already dominates most eyeballs and will receive even more. “While it seems that Star paid a juicy sum (2,287 kronor more) compared to its previous offer, it should be kept in mind that five years ago, digital was not as big as it is today and that it will only grow. In my opinion, Hotstar is getting bigger and bigger, and it should generate high revenues, as digital is maturing in the country. This is the first time THAT BCCI has made a three-day electronic sale starting April 3, where three companies – Sony, Star and Reliance Jio – have been allowed to bid for the 2018-23 cycle of India`s National Bilateral Series for Global Bound Rights (GCR). The agreement also applies to international women`s cricket matches played by the Proteas, as well as to national games of the CSA men`s franchise.
According to STAR India insiders, viewing an IPL match consumes about 1GB (gigabytes) of data. With a price of about Rs 185 per GB earlier, it was not wise for consumers to see the game on a digital platform. But thanks to Jio, the price dropped 95 percent to less than Rs 10 per GB, and it made the view of Hotstar, the company`s digital channel, very affordable. The 13th edition of the Indian Premier League will take place in the United Arab Emirates from 19 September.